![]() I re-read my review of last year’s iPhones XS (regular and Max) and at almost every single paragraph I found myself wanting to say the exact same thing again this year. My biggest problem is that I wrote this review last year. Most of what I have to say - and I think most of what one needs to know to understand them - is about the cameras. I have been using an iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max since last Wednesday. And if you insist upon judging Apple’s focus - no pun intended, I swear - for these new iPhones by what they talked about during last week’s event, this 24-second highlight reel says it all. They don’t have to rename it “iCamera” - these phones scream this is a camera just by looking at them. The only two things on the back are the logo and a big camera system. I’m not sure if it’s related to the lower position of the Apple logo, but for the first time, the iPhones 11 no longer say “iPhone”. It’s so large Apple had to move the Apple logo down to the center of the back. Remember when we thought the iPhone 6 camera bump was prominent? That it was something Apple might be trying to hide in marketing photos? With the iPhones 11, the camera system takes up an entire corner. If you want to know Apple’s top priority with the iPhones 11, just look at the back of the new iPhones. Try convincing a six-year-old that a landline telephone is a “phone” - they won’t believe you. It never ceases to amaze me that the original iPhone camera couldn’t even shoot video - at all - and within 10 years Steven Soderbergh was using iPhones to shoot feature films.ĭriven by the iPhone, the word phone has simply taken on a new definition - a pocket-sized touchscreen personal computer with wireless networking and one or more cameras. Back then, introducing the original iPhone, Steve Jobs spent a lot of time talking about phone calls and voicemail, and almost no time on the camera. That’s probably the single biggest change in the landscape from 2007 to today. It would have been weird if they did talk about phone calls. They spent no time - not a word - talking about phone calls. But Apple spent the vast majority of the stage time for the iPhone 11 and iPhone 11 Pro talking about their cameras. It feels like if Apple wasn’t so wedded to their own legacyīranding - more on that in a bit - they would rename this thingĪpple’s not really going to do that, of course. Portion: “I know what you’re waiting for, and I am too. Parts of the presentations for both the iPhone 11 and the iPhoneġ1 Pro were all about the camera. Now it’s really a camera, as today’s keynote made clear. The most popular camera in the world, asĪpple is quick to point out each and every year, a decade on. I mean, it has been aĬamera for a long time. MG Siegler, writing about Apple’s event last week, had the same thought: The iPhone 11 and iPhones 11 Pro Tuesday, 17 September 2019Ī few weeks ago on my podcast, speculating on the tentpole features for this year’s new iPhones, I said that “iCamera” would be a far more apt name than “iPhone”. ![]()
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